Flomine is one of the singular young Moroccan DJs and producers. Mixing sub-Saharan African rhythms with Gnawa ones to impose a new musical genre. Spotify, the most popular music streaming platform in the world, honored him and made him the poster of its latest short film “Music That Moves”. Portrait.
Sound engineer, DJ and producer, A mine Benjdiya, or Flomine, as he is called, is a young Moroccan artist, 32, from Casablanca but who has lived in London since childhood.
“This documentary was made possible thanks to my track Lghorba, which has been widely featured in several official Spotify playlists, among them a very large playlist called AmaPiano Grooves”, says Flomine, who continues: “Spotify Arabia gave me contacted because this piece was the first AmaPiano produced in the Middle East with a Moroccan gnaouia touch.» An opportunity that allowed him to represent Morocco and the Middle East for this project. Indeed, listening to AmaPiano in Morocco has increased by 1.486% over the past two years on Spotify, thanks to the success of titles such as Ghorba, by Flomine, Spotify points out.
A unique style
Passionate about music from an early age, this multi-instrumentalist immersed himself in the world of music since his adolescence and shaped his life even by choosing to continue his studies in the field of sound engineering. Taking his first steps on the music scene, he chose the nickname “Flomine”, a Latin word which means “river whose flow of water never stops”. “And that’s what I do in music.
It’s what represents me and my style. I can’t stop”, announces the young artist of 32 years, still single. Adopting a unique style, crossing sub-Saharan beats and the Moroccan Gnaoui spirit where the profane mixes with the sacred, Flomine celebrates the African dream with sumptuous composite titles where the arrangement of warm and powerful voices from a rich palette of instruments : kora, balafon, flute, accordion, saxophone, ribab, guitar, percussion, keyboard, drums… imposes a real African musical rainbow, of a radical surprise called the AmaPiano.
“When you mix the AmaPiano with traditional Moroccan music (gnawa), you immediately get an incredible connection between the two genres and the two cultures”, announces the young sound engineer. With his little red gnaoui tarbouch and his guendoura, Flomine made people vibrate by playing the title “Ghorba” live in London. Filmed in video clip, the hit currently has more than 118,000 views in less than four weeks.
Flomine brings the gnaoui dream to the highest peak and tells us that “by creating this style (AmaPiano gnaoui) I try to open doors to Moroccan music to make it accessible to the whole world, not just to Moroccans” . Much influenced by Gnawa music, jazz and African music, Flomine tells us that “Ghorba”, his latest project, is the source of his pride since he was “the first to produce the Moroccan AmaPiano”. Having taken a risk mixing gnaoui and house in a musical genre born in South Africa, Flomine wasn’t sure how it would be received and the response was astonishing.
Having played his songs in “Ministry of Sound”, the biggest club in the UK in front of 6,000 people, Flomine aspires to perform at the “Gnaoua Festival in Essaouira, Mawazin and why not organize an AmaPiano festival in the Sahara?”, Concludes the youngster on a confident tone.