Disney+ wants to go live more often

Disney+ wants to go live more often

Disney+ continues to expand live broadcasts. The streaming platform organizes “Harmonious Live! “, a show dedicated to Disney songs broadcast on June 21. Another step from the entertainment giant towards live events.

After the dance, the great classics in music. Disney+ definitely wants to go live. After the announcement of the show Dancing With the Stars which will be broadcast on the streaming service soon, the firm with big ears is preparing Harmonious Live!a music show presented by Idina Menzel, the famous voice of Elsa in Snow Queenand Auli’i Cravalho (the voice of Moana in Moana: The Legend of the End of the World). The show will air live from Disneyworld’s Epcot theme park in Florida on June 21.

This is variety who reports the news. Disney+ is preparing a program around the greatest classics of its films, with an orchestra of 240 people and international singers. All in grandiose settings combining ” a combination of massive floating screens, choreographed moving fountains, lights, pyrotechnics and lasers,” explains the specialized site.

Unfortunately, it will only be available in the United States and Canada, if you want to watch it you will have to go through a VPN, which allows you to bypass the geographical restrictions of Disney+.

More and more frequent live tests

But it shows Disney’s desire to make its streaming platform more than a very large catalog of content. The service was thus able to offer new concerts such as theHappy Than Ever by Billie Eilish, but it was a concert previously recorded in Los Angeles.

Earlier this year, Disney+ tested live streaming of the 94th Oscar nominations in the United States on its platform, as well as on Hulu (owned by Disney), ABC News Live and the Oscars site. A first successful attempt that clearly calls for others. And the entertainment giant has also made no secret of its appeal for streaming live sporting events as well, although it was Apple TV+ that recently scooped the 10th anniversary and will show the MLS, the North American league. of football.

Bob Chapek, CEO of Disney, announced in 2021 that he intended to close around 100 television networks around the world to focus more on the new demand for online streaming. If it is unthinkable that Disney abandons the traditional network, the desire to strengthen its SVoD offer with the coverage of live events still driving forces to bring together, and therefore federate potential new subscribers, seems to be there.

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