The Italian luxury car manufacturer Ferrari intends to go all out to electrify its cars, without giving up its mythical brand DNA that inspires car enthusiasts around the world. “Everything we do will always be about being Ferrari” and electrification “will allow us to create even more unique cars,” company chairman John Elkann told investors gathered in Maranello last Thursday. in northern Italy, the group’s historic headquarters.
Reflecting its desire to accelerate electrification, the manufacturer intends to expand its factory in Maranello and create a third production line dedicated to the manufacture of hybrid and electric vehicles. The 2022-2026 strategic plan, unveiled last Thursday by the new general manager, Benedetto Vigna, thus provides for the construction of a new building which will house the production of hybrid and electric motors as well as the development and assembly of electric batteries. The 100% electric and hybrid models should represent 60% of the manufacturer’s production by 2026 and 80% by 2030, announced Mr. Vigna.
This electronic chip expert took over the helm of the manufacturer last September, succeeding John Elkann, who had taken over the interim after the resignation of Louis Camilleri in December 2020. One of his missions is to complete the electric shift of the constructor. Benedetto Vigna has confirmed that Ferrari’s first all-electric car will be presented as planned in 2025.
“Ferrari’s first fully electric car will be 100% sporty,” said the group’s commercial director, Enrico Galliera, without revealing other technical details. The prestigious prancing horse brand, known for its powerful and roaring combustion engines, says it is ready to enter the electric era, while continuing to guarantee pure emotions behind the wheel. “We are going to develop an electric car that will provide the same emotions as when you drive a traditional Ferrari,” promised Mr. Galliera. Acceleration will be there, and so will sound, “authentic sound, not fake sound,” he says.
The luxury brand currently has four hybrid models, including the SF90 Stradale, Ferrari’s first plug-in hybrid sports car. The first hybrid car was produced in 2013: the LaFerrari supercar. In total, by 2026, 40% of product investment will be allocated to hybrid cars and 35% to fully electric vehicles, according to the group’s new strategic plan.
First SUV in September
Ferrari also announced last Thursday its intention to unveil its first SUV, the Purosangue (thoroughbred), in September for deliveries from 2023. True to the tradition of the legendary brand, the Purosangue will be equipped with a V12 engine. and will be a sports car, according to Benedetto Vigna. “We are confident that the Purosangue will exceed all expectations,” he said.
The launch of the first SUV, an extremely buoyant niche in which Ferrari is one of the last manufacturers to position itself, was long awaited. “The Purosangue will bring new customers and increase Ferrari sales, which will allow it to finance the electrification” of future models, commented Felipe Munoz, analyst at Jato Dynamics. “With its know-how and technology, Ferrari will certainly succeed in developing a 100% electric model with a long range, without compromising its DNA or affecting its sporting brand image,” he said.
Ferrari is aiming for sales of up to 6.7 billion euros in 2026, significantly exceeding the revenue of around 4.8 billion euros expected this year. An ambitious objective that the manufacturer intends to achieve in particular by launching fifteen new models over the period 2023-2026. Thus, the production of another model, the limited edition Daytona SP3 of the Icona range, should also begin during the year for deliveries “from 2023”, further indicated Mr. Vigna.
Ferrari celebrates its 75th anniversary this year. The saga began on March 12, 1947 when the first Ferrari, the 125 S, born from the imagination of Enzo Ferrari – a former racing driver who cut his teeth at Alfa Romeo – left the Maranello factory. to hit the road.
The Italian luxury car manufacturer Ferrari intends to go all out to electrify its cars, without giving up its mythical brand DNA that inspires car enthusiasts around the world. “Everything we do will always be about being Ferrari” and electrification “will allow us to create even more…