The 1st edition of “Travel Tech Morocco” organized by the National Confederation of Tourism in partnership with the ONMT was held on Friday June 17 in Rabat. The CNT has thus put the various Tech leaders, national and international, in touch with an audience of hoteliers, travel agents, restaurateurs and guides. Objective: to help them in their digital transformation.
The bet met for the National Confederation of Tourism, which has just organized the first edition of its Travel Tech. This forum thus allowed young Moroccan experts as well as international leaders of Travel Tech to discuss 3 themes in line with the major issues of the moment for all players in the sector. More than 100 professionals from the sector attended, not counting those who followed the live streaming on the CNT channel.
For Hamid Bentahar, President of the National Confederation of Tourism: “ Our watchwords today are to co-create, innovate and connect Moroccan tourism leaders with national and international travel tech talents. This event thus reinforces the competitiveness of the actors and destinations and strengthens the business to business activity between the two communities to thus develop a real commercial and distribution ecosystem.. »
On the 1time theme “Destination Lab”, the 5 panelists exchanged and offered their recommendations allowing the destination to double the number of visitors in the next 5 years. For Ali Beklen, co-founder of HotelRunner, an all-in-one online distribution solution for hotels and travel agencies, “the digitization of all players in the sector, and the use of technology, their will make it possible to be present on as many media as possible. The destination thus gains in visibility”. Rainer Schäfer, Vice-President of GIATA, allowing hotels to manage and distribute their content globally, recommends that “Morocco must on the one hand diversify its issuing markets and above all provide precise and detailed content that is always up to date”. Yahay Abbasi, the founder of Casbah Tourism Development, considers, for his part, “that the destination should absolutely put the customer at the heart of the debate, that it is necessary to understand their needs and above all to personalize the offer so that it is adapted to each “. For Arden Agopyan, co-founder of HotelRunner, “we must invest in the brand image and e-reputation of the country, and also ensure that all the institutions and players in tourism and Tech work hand in hand. with a common objective of promoting the destination”.
In the 2nd panel dedicated to distribution, as emphasized by Mohamed Kasmi, founder of Fractalite, a Moroccan leader in the creation of solutions for travel agencies, “the new generations are growing up with the internet, applications and smartphones, so they need digital channels to inform themselves, organize and book their flights, hotels or experiences, they cannot be expected to book through another channel that is not online”. Riza Kaynak, Director of Demand for HotelRunner, recommends for his part, “to always follow trends and innovation in order to always be up to date in terms of technology and distribution”. Niovi Alexandridou of OTA Insight, a competitive intelligence tool, then explains to us “that technology allows us to gain in efficiency, time and above all to make better and faster pricing, distribution and marketing decisions”.
For his part, Guillaume Sardain, from IDeaS, an advanced Revenue Management system, also proposes “to trust more in the power of technology to automate tasks, and therefore also save time while making better decisions”.
Fouad Boulasri, the founder of the Moroccan startup Pivot, which offers tools for national travel agencies, advises tourism players “to take advantage of technology to diversify their distribution channels, set up an online booking channel direct, and also optimizing booking processes through technology to better manage day-to-day operations. »
In the 3th panel on the theme of the “Creative Lab”, the debates revolved around 2 essential subjects, content and conversion.
Rainer Schäfer of GIATA, points out that “holidays represent the notion of pleasure for everyone, and that we should therefore be able to encourage travelers to share their pleasure of being in Morocco, thus offering creative, personalized content coming directly from visitors, eye-catching, real content, or travelers recognize themselves through customer videos and content”. For Assil Bernossi, the founder of Userguest, a marketing solution improving the conversion of direct sales, it is important “to be able to show personalized offers in order to convert, and that investing in online marketing is also crucial to generate traffic and therefore sales. sales”. Zineb Jabri, the founder of Otelrev and expert in revenue management stresses that “to succeed, you have to combine technology with human expertise”. Cihan Coskuntuncel, HotelRunner’s Director of Supply also explains that “technology allows players to gain visibility around the world and above all to allow direct booking, thus greater efficiency, combined with savings for the hotel establishment”. r. To conclude, Assil points out that “today in a few clicks, it is possible to place an order, reserve a table or a hotel room, as well as an experience, so it is crucial to reach customers today. to have the right tools to offer the best possible customer experience so that they convert by booking directly on the hotel or agency website”.
On the sidelines of this forum, an agreement was signed between Hamid Bentahar, President of the National Confederation of Tourism, Ali Beklen and Arden Agopyan, co-founders of HotelRunner and Reda Aboudihaj and Christophe Bazille, co-founders of Hospitality Web Services , with the essential point of data sharing, the implementation of Freemium tools for members of the CNT, as well as the creation of an “Advisory Board”.
The CNT thus plays its role at the service of tourism operators in order to support them in their digital transformation and to remain competitive in an increasingly competitive global market.