Oppo Leads Production Of "Made In India" Smartphones

Oppo Leads Production Of “Made In India” Smartphones

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The Indian government has been working hard to attract smartphone makers and other electronics manufacturers to establish local manufacturing in the country. It is about stimulating the local economy, reducing taxes and generating local jobs in the country. In fact, this approach has worked well for Chinese manufacturers, despite ongoing tensions with the Chinese government. According to a new study by Counterpoint, shipments of “Made in India” smartphones in the first quarter of 2022 saw a 7% year-over-year increase with over 48 million shipments. It should be noted that Oppo currently presents itself as a leader in the production of “Made in India” smartphones.

According to Prachi Singh, Senior Research Analyst: “India’s smartphone manufacturing industry is growing. In 2022, more than 190 million “made in India” smartphones will be shipped. The increase in sales and also in exports are the main reasons for the continued growth. It should be noted that there has been a drop in demand in recent quarters. Oppo has invested heavily in the Indian market, and it’s interesting to see the growth the company is seeing.

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“In the smartphone segment, third-party EMS (Electronic Manufacturing Services) vendors hold a 42% share of local manufacturing with 4% annual shipment growth. Bharat FIH is 2022 Largest EMS provider in Q1, followed by Dixon Technologies. However, in-house manufacturing capacity is also increasing. This quarter, the smartphone manufacturing market share in India exceeded 58%. OPPO leads the Made in India smartphone market with a 22% share of shipments, followed by Samsung with 21%. However, in the feature phone segment, EMS’ market share exceeded 68% in the first quarter of 2022. Among “Made in India” feature phones, Lava led the way with 21%. % market share. Among the third-party EMS vendors, Flex, Bharat FIH, and Dixon Technologies lead the feature phone segment.

Research analyst Joseph says: “The government’s goal has always been to make India a manufacturing hub. There are a lot of moves in this direction. The Production Incentive Program for Mobile Phones (PLI) is an accelerator for local manufacturing.

It should be noted that the government has LIP programs for other policy areas. The list includes solar, automotive, semiconductors and general electronics. The government believes that it is best to have a resilient economy that can withstand current global shocks such as epidemics, war and inflation. Interestingly, the country is about to see a revolution as 5G is about to be introduced.

Realme Pad X India launched

Interestingly, we assume that Oppo’s output in Counterpoint research involves OnePlus and Realme. Especially True Me, which is one of the best-selling brands in the country. The sub-brand will start manufacturing tablets and laptops in India by 2023.

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