The signing of new agreements with leaders such as Ryanair, Transavia, EasyJet, Air France provides excellent visibility in terms of air capacity, securing 2.04 million seats across 14 companies for the summer of 2022.
The Board of Directors of the Moroccan National Tourist Office (ONMT) met on Tuesday under the chairmanship of the Minister of Tourism, Fatim-Zahra Ammor, to take stock of a year of action at service of the resilience of the national tourism sector and to outline the prospects for its revival. While the Moroccan tourism industry has just gone through two exceptional years, the ONMT has been able to show reactivity in the face of an unprecedented context, indicates the Office in a press release.
After a year 2020 where the ONMT teams had worked to preserve the marketing and commercial fundamentals of the Morocco destination, the 2021 financial year made it possible to continue its major improvement projects. This in order to prepare the reconstruction which will make it possible to find the performance levels of the year 2019 and to exceed them, continues the Office.
On all the sites linked to its dual promotional and commercial mission in the service of Moroccan tourism, the Office has redoubled its efforts and multiplied its initiatives to regain market share, air capacity and flows to Morocco. 2.54 million seats were supported by the ONMT with a recovery rate of 75% compared to 2019.
Referencing with tour operators has made it possible to reach a target of 236,000 customers and 2.3 million overnight stays by online TOs, i.e. respectively 31% and 47% of 2019 performance.
At the end of March 2021, all indicators showed a positive trend with +202% foreign tourist arrivals and +62% MDM, and an increase in overnight stays of 177% vs 2020. The signing of new agreements with leaders such as Ryanair, Transavia, EasyJet, Air France offer excellent visibility in terms of air capacity, securing 2.04 million seats across 14 companies for the summer of 2022. This prospect is also reinforced by the historic partnership signed on June 9, 2022 between the ONMT and Royal Air Maroc aiming to pool their resources in terms of promotion and marketing for Morocco as a destination. The objective is a rapid return to the level of 2019 achievements, in terms of arrivals and overnight stays. The impetus given in terms of image and communication carried by the new international campaign “Morocco, Land of Light”, is supported by a digital strategy, completely redesigned as the main lever for interaction with new generation travellers. As part of the Action Plan presented for the second half of 2022, the Director General of the Office confirmed the strengthening of commercial partnerships with airlines, tour operators and online travel agencies for the winter season 2022-2023 , as well as the intensification of the promotional effort both nationally and internationally to support the recovery. At the end of this meeting, the activity report, as well as the financial statement of the Office for the exercise carried out were approved by the members of the board of directors, as well as the various axes of the strategy of RELAUNCH.